The Top 5 Books That Every Real Estate Agent Should Read

If you’re a real estate agent, then you know that staying ahead of the curve is key to success. That’s why reading industry-leading books is so important. In this blog post, we’ll share the top 5 books that every real estate agent should read, over and over again. Whether you’re just starting in your career or you’ve been working in the industry for years, these books will help you stay ahead of the competition and grow your business. So, what are you waiting for? Start reading!

Ninja Selling by Larry Kendall

Words cannot describe how this training (and book) has shaped my real estate career. Once I learned that Larry Kendall’s agents were all top producers, utilizing assistants, and working less than 20 hours a week, I needed to know the magic recipe.

This training transformed my thinking, releasing the “Ninja” in me. I even traveled to Fort Collins, Colorado in 2018 to see The Group Inc Real Estate office for myself, that’s how impactful this book has been on me.

Go For No, Yes is the Destination by Richard Fenton

In your real estate career, no matter how long you’ve been in the industry, you will face rejection. This book will change your entire outlook on rejection and encourage you to keep going.

Eat That Frog by Brian Tracy

Multi-tasking, busy schedules, too much to do in a day, and never enough time. If this sounds like you, let Brian Tracy show you the way to conquering your to-do list and calendar. I read this book annually as a great refresher.

The 4-Hour Workweek by Timothy Ferriss

It sounds too good to be true, a 4-hour workweek? Though we may not quite fit into this mold with our real estate career, there are loads of great tips to take from this book. From time-saving to virtual help, dive in to transform your business.

The E-Myth Revisited by Michael E. Gerber

Whether you aspire to own your own real estate brokerage one day or you just want to run your business under a broker, this book shows you how to truly build a business of value. I’ve built and sold several companies myself and this book is invaluable to helping you build value.

Bonus Book: Who Moved My Cheese? By Spencer Johnson

Well, the pandemic, 2020, Zoom and other changes galore happening, need I say more? If you haven’t read this book, get it right now! When you first start reading, you may question what in the heck this book has to do with, well, anything. But trust me on this one, we need annual reminders of the great story held in this book. The speed of change is coming faster and faster. What will you do when your cheese moves?


There’s so much to know in your career that you may feel like the learning is never done. Well, truth be told, it isn’t. For other ideas, you might want to check out this post.

Are you frustrated with your real estate career, but don’t know where to start or have a solid plan in place? You might want to check out my 90 days to Success Coaching Series.

If you’re looking for more ideas to implement into your real estate business to achieve success, be sure to read The Standout Agent, available on Amazon and everywhere books are sold. There’s a reason why it quickly became a #1 seller!

PS-As an Amazon associate, if you purchase from the book links, Amazon makes a small donation to this website to help fund it but doesn’t affect your costs at all. Thanks for supporting the costs of this website.

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