Marketing to a “No Friends” Database in Real Estate

Are you a real estate agent struggling to build your clientele? One of the most effective ways to gain recognition in your local area is by intentionally forming a database of people that you want to know you – like doctors, attorneys, CPA’s, financial planners, business owners, elected officials, and local influencers. But what if you have no friends and know no one in these industries? In this blog post, we’ll discuss how to market to a “no friends” database in real estate.

Network and Build Relationships:

Even if you don’t know anyone in your desired industries, start attending local events and introducing yourself to others. Work on building relationships and getting to know people personally. This involves attending events and talking to people in an authentic manner. The goal is to make real connections with individuals, not just taking their business card.

Provide Value:

The people you want to know will be more likely to remember you if you provide them with something valuable. Consider sharing information about the latest real estate trends or ways to save money on home-related expenses. By providing value to your database, you are building credibility, and they will appreciate the information you’ve provided.

Use Social Media:

Social media is a great tool for reaching out to and engaging with individuals in your desired industries. Start by following influencer accounts and commenting on their posts. Share their posts to your own feed as well. This will grab the attention of those in your database and make you more known in the industry.

Leverage Email Marketing:

Send your “no friends” database periodic emails that provide insight into the real estate industry. Email marketing can be a great way to introduce yourself to people you don’t know and establish a connection with them. The key is to not spam people’s inboxes with too much marketing material and ensure that you only email your database with relevant information.

Host Events:

Hosting events can be an excellent way to get your name out there and meet people. Consider partnering with a business that aligns with your current clientele for a co-hosted event. This will help you expand your network to a new customer base.


Building a professional database can be a long process, but with consistency and dedication, you can succeed. Start by networking and building relationships, providing value, using social media, leveraging email marketing, and hosting events. The key to marketing a no friends database in real estate is to position yourself as a thought-leader – someone who provides value and is seen as an influencer in the industry – and to consistently communicate with the group you want to reach. With these tips, you will be well on your way to success.

If you’re looking for more ideas to implement into your real estate business to achieve success, be sure to read The Standout Agent. Be sure to read the chapter on the Influential Database for more information and details on how to build a “no friends” database.

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Until next time…

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