To Renovate or Sell? Helping Sellers Decide What’s Best for Them

If you’re a real estate agent, you already know that the question of whether to renovate or sell a property is one that many sellers ask. There are many things to consider when answering this question, such as the age of the home, the cost of repairs, and the current real estate market. As an agent, it’s your job to help Sellers navigate these considerations and determine which option is the best fit for their needs, lifestyle, and budget. In this post, we’ll take a deep dive into this issue and offer some guidance for agents as they work with Sellers.

Understand the Seller’s Goals:

Before you can help a Seller decide whether to renovate or sell, you need to understand their goals. Have they outgrown their current home? Are they looking for more space or a different location? Or are they simply looking to increase the value of their home? Knowing what the Seller wants to achieve will help you guide them towards the best course of action.

Calculate the Costs:

The cost of renovating and the cost of selling can be substantial, and the right decision will depend on the Seller’s budget. When evaluating the cost of renovating, be sure to take into account any potential problems that could arise during the process. With selling, the expenses associated with a traditional real estate sale can add up quickly, such as repairs, staging, and commissions. A professional agent can help Sellers calculate the estimated costs of both options.

Analyze the Local Real Estate Market:

Another essential factor to consider is the current state of the real estate market. If the market is hot, it could be an excellent time to sell, while a slow market may make it difficult to get top dollar. Consider factors such as the average time homes stay on the market, median prices, and overall demand. Knowing these factors will help you guide your Seller toward the right decision.

Weigh the Pros and Cons:

When it comes to renovating vs. selling, there are pros and cons to both options. Renovating a home can potentially increase its value, but it can also take a lot of time and money. Selling, on the other hand, can provide a quicker return on investment, but can involve additional hassle and preparation. Take your client through both options in detail so they can determine which suits their needs better.

Provide Expert Advice:

After all these considerations are taken into account, it’s up to you as the agent to provide expert advice. Discuss the advantages and disadvantages of the options and offer your professional opinion on the best course of action for the client. Involving experienced professionals and weighing the pros and cons of each option alongside your clients can help them make the right decision.


Deciding whether to renovate or sell a house is a big decision that involves careful consideration of numerous factors. As a real estate agent, your role is to help your clients navigate these considerations and come up with an appropriate plan of action. By understanding your client’s needs and lifestyle, calculating costs, analyzing the local real estate market, weighing the pros and cons, and providing expert advice, you can help your client make the best decision. With your guidance, your clients can make a well-informed choice they can be happy with in the long term.

It may seem contrary to your business to talk a seller out of selling their house and renovating it instead, but if you want to be their agent for life, you have to be trustworthy and look out for their interests above your own. If you need more help growing your business and surviving in any market, sign up for my 90 days to Success Coaching Series. In just 90 days, you’ll have a clear plan for taking your business to the next level.

If you’re looking for more ideas to implement into your real estate business to achieve success, be sure to read The Standout Agent, available on Amazon and everywhere books are sold. There’s a reason why it quickly became a #1 seller!

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Until next time…

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