real estate advertising

The How and Why to Farming Expired Listings

This blog was originally posted on November 16, 2020 but has been updated to reflect the current market. While maybe not the most glamorous source of business, working expired listings can give you an edge over other top real estate producers. Plus, they are easy to find in the MLS and the sellers have already …

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3 Ways to Stop Sellers From Overpricing Their Properties

It’s no secret that real estate agents often suggest pricing a property a little higher than it may actually be worth. This is what’s called “price anchoring,” and it’s a technique used to help sellers get the most money for their home. However, sometimes sellers take this too far and price their home way above …

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